Automation Treasure!™ - June 11, 2010

Automation Treasure!™

For the First 100 Who Pre-Register Online
Pick Up Your Free Copy
At Automation Treasure! by 1pm.

After 1pm, copies will be on sale
For $10 for ISA members, $20 for non-members
While Supplies Last.

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Free For Those Who Pre-Register Online and Pick It Up by 1pm on June 11...

To get the book free, pre-register online and then pick up your book at Automation Treasure! Your copy will be held under your name until 1:00pm on Friday, June 11. After 1pm, books will be available for sale at $10 for ISA members, $20 for non-members.

The author uses illustrative case studies, pointing to diverse resources such as Allen-Bradley and others to shed light on how to get beyond the crossroads where we seem to be at the present time -- in terms of industrial maturity, economic transition, and societal metamorphosis. Venture into this dual world and be prepared to alter the way you think about the future. But first, you must take the headlong leap into the abyss - the bungee jump." - International Society of Automation

Book review by Jim Pinto, "widely respected automation guru and one of the greatest industry and business leaders of our time."

"Entertaining & instructive view of the industrial market"

This is not a technical book; it's an entertaining and instructive review of markets - primarily the industrial market which is where the author has experience.

"Bungee jumping" is a marketing orientated narrative, with wonderful examples and verbal illustrations, told in an amusing narrative style. It seperates people (and companies) that hide in "cocoons" waiting for a return to "the good old days", from the bold and daring that are willing to do some "bungee jumping" to succeed.

This is a good read. The author has a good knowledge of the subject, and has evidently thought about it a lot. He writes well, in an excellent personal narrative style, with examples which are clear and accurate, and yet amusing, to make several very insightful markeing points. His colloquialisms will confuse anyone's spell-checker, but he gives good marketing advice in an industry that sorely needs it. The suggestions are broad and are provided without bias against any specific products, systems or companies.

Good book - read it!